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Marketing expert Robert Craven lists as No 1 of his 23 cardinal rules of marketing

“If there’s a choice between being better or different then different wins every time!”

Ideally of course you should be different and better. The BIC’s Leadership in Innovation workshop on 17 July which is currently free of charge to Staffordshire based businesses will look at the challenges faced by Leaders of companies to bring out that Innovation within their business so that they look to be “different from the crowd”.

In fact in a 2010 survey by Business Week 72% of senior executives said innovation was a top three priority for their company. The same survey showed that the most innovative companies outperform their peers by 12.4% over a three year period. Come along to our workshop to improve the innovation strategy within your business.

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