PR Webinar – Manufacturing and Technology Businesses
August 6 @ 12:00 - 13:00Free
You are invited to ICONS — a Zoom webinar for thought-leading, technically-minded and down-right legendary STEM businesses
- Gain core tech PR skills for quick wins and easy coverage
- Learn how to survive and thrive throughout the Coronavirus pandemic
- You don’t even need to wear trousers
We understand that PR is never a ‘one size fits all’ strategy, especially when it comes to marketing technical STEM businesses. Balancing fact-filled content with a digestible writing style is often harder than finding flour during lockdown — and that’s pretty hard.
What’s harder is knowing where to draw the imaginary ‘Goldilocks line’ — your content needs to be jussssst right. Too technical and you alienate the general engineer, who makes up a large proportion of your readership, too simple and subject matter experts will never revere you as a thought leader. It is no longer enough to have a deep technical understanding of your product or business. If you can’t communicate your work effectively, you risk losing out to those who can.
This event is for Staffordshire (UK based businesses only). Confirm your attendance now and a link to the event will be sent to you two days before the event.
To be able to attend the event free of charge* you are required to complete the SBIS 3 online form to declare eligibility. Online Form Link – https://thebic.co.uk/sbis-3-main-output-form-online/
# Half day workshop is equivalent to £175 (Please note there is no charge to clients).# Full day workshop is equivalent to £350 (Please note there is no charge to clients).