You are invited to ICONS — a Zoom webinar for thought-leading, technically-minded and down-right legendary STEM businesses Gain core tech PR skills for quick wins and easy coverage Learn how to survive and thrive throughout the Coronavirus pandemic You don’t even need to wear trousers  We understand that PR is never a ‘one size fits all’ strategy, especially when it comes to marketing technical STEM businesses. Balancing fact-filled content with a digestible writing style is often harder than finding flour during lockdown — and that’s pretty hard. What’s harder is knowing where to draw the imaginary ‘Goldilocks line’ — your content needs to be jussssst right. Too technical and you alienate the general engineer, who makes up a large proportion of your readership, too simple and subject matter experts will never revere you as a thought leader. It is no longer enough to have a deep technical understanding of your product or business. If you can’t communicate your work effectively, you risk losing out to those who can. This event is for Staffordshire (UK based businesses only). Confirm your attendance now and a link to the event will be sent to you two days before the event. To be able to attend the event free of charge* you are required to complete the SBIS 3 online form to declare eligibility. Online Form Link – https://thebic.co.uk/sbis-3-main-output-form-online/ #  Half day workshop is equivalent to £175 (Please note there is no charge to clients).#  Full day workshop is equivalent to £350...

ONLY BOOK ONTO PART 2 IF YOU HAVE ALREADY BOOKED ONTO PART 1 WEBINAR SPLIT OVER TWO DAYS Successful businesses have a robust culture of Innovation and very strong Leadership qualities. What is Innovation?  What are the barriers to Innovation? The benefits of Innovation. Understanding Leadership and Management for Innovation What are the key steps to leading innovation? Exploring Leadership Styles Creating a vision and goals strategy Models for change

If you are manufacturing or developing software or designing new products then chances are you are carrying out Research & Development and can benefit from up to 230% Tax Relief. Are you claiming your tax back? What are R&D Tax credits? Who is eligible to claim this generous relief? What costs can be put against a claim? What is the process for making a claim? What are HMRC wanting to see in submitted claims? Examples of businesses who have made successful claims! What is the Patent Box and how can you benefit from it? This event is run in partnership with Dains Accountants and supported by European Regional Development Funds. This event is for Staffordshire (UK based businesses only). Confirm your attendance now and a link to the event will be sent to you two days before the event. This event is part financed by the European Regional Development Fund

More than 8,000 companies in the UK have Innovation in their company name. Why do they believe in Innovation? Innovate or Stagnate still rings true in business. We can’t afford to stand still. But Innovation doesn’t just happen – it needs to be managed! How can we bring innovation into our business and use it to grow our business? To be able to attend the workshop free of charge* you are required to complete the SBIS 3 form to declare eligibility. Download – **SBIS-3-Form.zip * Staffordshire Based SME’s (small and medium-sized enterprises) only. ** Zip File contains MS Word & PDF Versions of the form, return signed form at event/workshop. #  Half-day workshop is equivalent to £175 (Please note there is no charge to clients). #  Full day workshop is equivalent to £350 (Please note there is no charge to clients). They may be a charge of £10 if you do not inform us in advance of your non-attendance 

Intellectual Property Office is an operating name of the Patent Office This workshop delivered by the Intellectual Property Office aims to give participants a good overview of intellectual property and how it impacts on small and medium-sized businesses. The audience is presented with a series of scenarios showing why intellectual property is crucial to a business. Participants will have the opportunity to discuss what IPR they or their company own and will be given access to the full suite of support materials from the Intellectual Property Office. Areas Covered – Trade Marks, Patents, Copyright, Design Rights, etc To be able to attend the workshop free of charge* you are required to complete the SBIS 3 form to declare eligibility. Download – **SBIS-3-Form.zip * Staffordshire Based SME’s (small and medium-sized enterprises) only. ** Zip File contains MS Word & PDF Versions of the form, return signed form at event/workshop. #  Half-day workshop is equivalent to £175 (Please note there is no charge to clients). #  Full day workshop is equivalent to £350 (Please note there is no charge to clients).

What is Intellectual Property? How can you protect your ideas and products? What funding is available for innovation What are the latest schemes? To be able to attend the workshop free of charge* you are required to complete the SBIS 3 form to declare eligibility. Download – **SBIS-3-Form.zip * Staffordshire Based SME’s (small and medium sized enterprises) only. ** Zip File contains MS Word & PDF Versions of the form, return signed form at event / workshop. #  Half day workshop is equivalent to £175 (Please note there is no charge to clients). #  Full day workshop is equivalent to £350 (Please note there is no charge to clients).

Join us on this half-day workshop to keep your new product development on track and reduce the risks involved in the process to ensure successful completion. Includes practical techniques and useful templates! Do you need help to develop your next product or process? Busy people can benefit from following a structured process to ensure development is on track. This intensive workshop is delivered by a company that has an excellent record in successfully developing new products and will take you through key concepts of NPD and a well practised and successful strategic approach to New Product Development. Practical Documented Techniques Proven Approach Keep you on Track Useful Templates to follow Help Reduce Risk Applicable to your own company This workshop is currently FREE OF CHARGE to Staffordshire based individuals and small and medium-sized companies – workshop materials and refreshments will be provided. To be able to attend the workshop free of charge* you are required to complete the SBIS 3 form to declare eligibility. Download – **SBIS-3-Form.zip * Staffordshire Based SME’s (small and medium-sized enterprises) only. ** Zip File contains MS Word & PDF Versions of the form, return signed form at event/workshop. #  Half-day workshop equivalent to £175. #  Full day workshop equivalent to £350 (Please note there is no actual charge to attend).

How to get your innovation to market !  Innovation – the successful exploitation of a new idea We will investigate what “Marketing” really is, the Key Aspects of Marketing, Understanding Market/Customer Requirements and Selling & Promotion