The Staffordshire Business Innovation Centre is once again sponsoring the ‘Innovation in Business’ award at the 2021 Stoke On Trent Live Business Awards.

Having sponsored the same category since 1998, this year will see the BIC step into the 24th year of sponsorship which is no mean feat.

The BIC’s continued supportive nature of this particular category demonstrates how important local innovation is to the business, the crafting of which truly takes centre stage in what they do.

As detailed in the video, we recently caught up with BIC CEO Geoff Riley discussing all things innovation and the importance of the awards to the community.

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